All posts by MEA Global PR

Product launch in miami

6 Important Steps When Leading a Product Launch

Every business is unique. Every market is unique. But every strong product release example has one thing in common: the company devised and followed an efficient plan. It’s easy to get carried away by imagining sales, notoriety, and success that will result from your service. A product launch, like any other business project, needs time and careful planning. Every year, 95 percent of new consumer items fail. It is very much the norm for many small business owners who try to launch product after product. When you introduce any product to the world, it becomes a game of throwing mud at the wall to see what stays. MEA Global PR is here to guide you through everything our PR firm has to offer your company.

Here are the steps that can help in a product launch.

 

  1. Market Research 

The first step in launching a product is to conduct extensive market research. It entails conducting market research on your target market and possible clients. It includes recognizing and assessing the market’s needs and the market’s size and competition. You can get this information through market research sources or by performing your research using focus groups and in-depth interviews with customers.

  1. Mind The Gap

Talking to people is the best technique to test your product idea. Genuine people. Your intended audience. With the help of a service, you may quickly and easily create an email or social media survey. What are customers looking for, what qualities are missing from existing products? Do collect and analyze the information. Consult your family and your coworkers. It’s time to move forward if there’s enough demand and interest.

  1. Build a Unique Brand Identity

Long advises that building an engaging brand experience is equally as vital as creating a great product. Keep in mind that today’s consumers are sophisticated and are exposed to various brands and products daily. You distinguish oneself by having a distinct and engaging identity. Consumers, on the other hand, can spot false brand identities. Building a brand around what’s popular isn’t enough. Consumers want to connect with a genuine, one-of-a-kind brand.

  1. Validate Your Product

Make a sale and get your first dollar proof that your product or service is viable – even before it is constructed. If customers don’t buy a product or service based on a pitch, they’re unlikely to buy it once it’s available. Creating a landing page is a simple method to accomplish this. Place advertisements. Check to see if someone has pressed the “Buy Now” button. Suppose that’s the case, congratulations.

  1. Create A Free Trial Or Demo

Creating a free trial or demo for every product or service is crucial since you want to receive feedback before the official product release. You also want users to try out your product or service for themselves to see how it works. Understanding whether or not your product or service can meet market expectations can influence its success or failure.

  1. Choose the Right Sales Channel

Personal selling, sales outsourcing, retail, direct marketing, online, and wholesale are all alternatives to choosing sales channels for your product. If there’s one thing the pandemic has taught entrepreneurs, it’s the need to have many sales channels.

 

Conclusion

It might be challenging to get a product to market. One of the reasons so many goods fail is that entrepreneurs do not take the essential planning and preparation stages. Before you invest time or money into an idea, make sure your product is something people want. Expect your competition to notice the publicity you receive if your innovation or launch is distinctive to the market or inventive in your sector. You’ll be delighted to hire a team of MEA Global PR to manage the launch in a way that earns such positive publicity.

Launching your new brand

How to effectively Launch a Brand the Right Way

Branding or rebranding is done for calculated business motives. When launching your new brand, you need everything to go well without a hitch. Even the best brands that are not implemented well or rolled out properly fail to create the anticipated impact. To avoid this, consider getting in touch with MEA Global PR.

Steps to Launching your new brand

  • Prepare well

Make your brand marketing go smoothly by anticipating, preparing, and spotting pitfalls. Do not be in a hurry to launch your brand. Take your time to create hype for your brand while ensuring every aspect of the launch is in order.

Create a checklist and timeline, assign and appoint people and ensure every department is equipped with tools and info they need. This will ensure everyone hits the deadline.

  • Know your audience

The goal of launching a brand is to get the brand in front of the eyes of the appropriate audience. There is no point in promoting a brand to people who are not interested in your product. Know who your potential clients are and what they need.

Also, find out who your competitor’s audience is. How are they targeting and promoting their business? This information will help tap into the clientele or find out what they are missing and then go for that market. Knowing your potential customers enables you to determine when and how to market your company to them.

Also, put into consideration the critical stakeholders in your launching. The investors, employees, and strategic partners can be invaluable brand ambassadors of your brand, helping to spread the news about your launch.

  • Brand everything

Apart from deciding on your brand’s name, creating logos, and designing your company’s website, every other aspect of the business needs brand appeal. People should be able to recognize your brand immediately after they stumble across it.

Develop brand recognition by creating consistency across all the platforms. To do this, you need to brand your business cards, email signature, corporate gifts with logos, social media platforms, and anything else connecting to your business.

Also, brand colors are significant in creating brand awareness. Use your brand colors everywhere and anywhere possible.

People tend to notice your brand when they come across it the first time, and it helps to create an impression that your business is well established.

  • Build anticipation

Knowing your target audience and what they want to create is important in building anticipation for the brand launch.

Create anticipation by throwing hints to your audience through social media that you are about to launch an exciting product that they shouldn’t miss. This helps create anticipation and get people talking about your product before it’s even launched.

It is important that people get excited about your business. Many people will come to check what you have been hinting at, and you will have a swarm of activity on the day of launching.

Contact us

Launching a brand is not easy. You have to reach out to your audience, identify and meet their needs. With this, you will make a powerful strategy that will attract more clients on the first impression. To effectively launch your campaign, get in touch with MEA Global PR.

Brand communication in fl

Brand communication

Branding plays a vital role in business marketing. As a business marketer, you must develop a brand identity, such that whenever clients think of a particular good or service, they can relate it to your company’s values. Your brand communication should stand out so that people can resonate with it and attract more clients to your business. Since brand messaging and identity are a fundamental business success process, you might be wondering how you can navigate through it. This article has got you covered as it outlines a detailed framework of how to come up with a brand identity.

 

How to do effective Brand communication

·       Figure out who you are

The first step of brand identity is understanding who you are as a business. Do you understand your company goals and values? Your brand identity should be built around this value and goals. Therefore, come up with a brand message that your audience can relate to. For instance, if you are a service provider in Miami, whenever the residents think about brand communication in Miami, you are the one they think of. Also, you need to be innovative and come up with something different from your rivals in the market. This can start by developing a unique value proposition.

 

·       Know your audience

The second step after figuring out who you are is to find your target audience. You need to find the group that can relate to your company goals as they are your potential customers. In understanding your target audience, it is also necessary to create a realistic buyer persona. It is through this that you will align your company to the potential consumers through specific marketing strategies.

 

·       Come up with a document that explains your brand message

You can start documenting the value proposition and critical aspects that are core to your business. After this, you start looking for similar points between the buyer persona you created and the brand identity.

 

·       Brainstorming

With clear documentation and an understanding of your company values and your target audience, you can now start looking for ideas for communicating your brand message. After intensive brainstorming, you should be able to come up with a creative tagline that communicates your values and unique proposition. Additionally, you outline how the target audience will benefit from your business offer or how your service and products address their needs or solve their problems.

Once you have a brand identity and brand message, here are a few tips for developing a messaging that aligns with your brand.

 

·       Stay focused on your brand positioning.

When developing the messaging, you should not deviate from your brand identity. It would help if you questioned whether it reflects your company values.

 

·       Relate to your audience

Your target audience is an essential aspect of branding. Therefore, it is fundamental to create content that your target audience can relate to. To ensure this, you will need to keep on referring to your buyer persona.

 

·       Do not be perfect

Brands are not meant to be perfect. Thus, you need to be realistic in your communication and promise achievable goals.

 

·       Communicate your message everywhere

Regardless of the marketing strategy you choose, it should communicate your brand message.

 

·       Be simple.

It would be best if you used easy-to-understand concepts in your communication.

 

Conclusion

 

To sum it up, if you follow the above framework in detail, you will develop a great brand message and identity. You might serve as an example to brand communication in south Florida. Branding is the ideal way of attracting your target audience for your customer base.

 

Contact us

 

If you are in Miami, South Florida, looking for brand communication services, look no further. Call or visit Hubspot.

Servicios de marketing hispano en Orlando

Relaciones Públicas Internacionales | Marketing Hispano Bien Hecho

El desarrollo de la estrategia de marketing adecuada para posicionar con éxito un producto en un nuevo mercado requiere una investigación exhaustiva para conocer realmente a los futuros clientes. Cuando se trata de población de habla española, el uso adecuado del idioma en las campañas publicitarias y que tome en cuenta sus particularidades según el país de origen, resulta fundamental para lograr conectar con los potenciales compradores. MEA Global PR, localizado en Orlando, Melbourne, Merritt Island, ofrece servicios de marketing hispano y de relaciones públicas dirigido a personas que tienen al español como lengua nativa. 

 

Un mercado en crecimiento

 

Según datos demográficos, en los Estados Unidos la población hispana se ha incrementado considerablemente en los últimos años, de igual forma la población de la mayoría de los países latinoamericanos ha crecido a un ritmo acelerado, esto significa un mercado potencial de consumidores que si bien provienen de diferentes países comparten una lengua común. De allí la importancia que tiene para cualquier empresa que pretenda alcanzar un nicho para sus productos en este mercado, lograr el desarrollo de la estrategia de marketing más eficaz  para establecer su marca.

 

La importancia de los servicios de marketing hispano

 

El desarrollo de la tecnología y el crecimiento de la comunicación digital, ha permitido que las empresas puedan ofrecer sus productos en cualquier parte del mundo, se trata de un mercado global con grandes oportunidades, que sin embargo impone la necesidad de transmitir el mensaje de manera correcta para lograr buenos resultados. Las personas que comparten el idioma español tienen creencias, costumbres y valores diferentes a otras culturas y muchas palabras del idioma tienen distinto significado según el país donde se emplea, por eso la gente conecta con mensajes diferentes. 

Para lograr introducir con éxito un producto o establecer una marca en un mercado de habla hispana, ten en cuenta ciertas consideraciones: 

 

  • Asegúrate de comprender cómo se utiliza el idioma español en cada país y región: Existen diferentes connotaciones para la misma palabra en países distintos y el mismo objeto puede ser denominado de varias maneras.

   

  • Determina a qué segmento estás apuntando y define la mejor vía para transmitir tu mensaje: cada generación responde a diferentes estrategias y canales de comunicación, los anuncios en televisión, aún en español no llegarán a las generaciones más jóvenes que dan preferencia a la comunicación digital.

 

  • Utiliza medios digitales: en su mayoría se trata de una población joven, que gusta de la tecnología y  la comunicación digital para realizar su trabajo y actividades diarias, como ordenar comida y realizar transacciones bancarias. Entonces los videos y el uso de redes sociales para hacer llegar un mensaje es el camino al éxito.

 

  • Agrega contenido relevante y auténtico en español para crear una verdadera conexión: los latinos son muy sociales y tratan con confianza y verdadera familiaridad a otras personas, incluso a desconocidos. En redes sociales se conectan con familiares y amigos en mayor proporción por lo que es probable que sean influenciados por sus allegados.

 

Conclusiones

 

Para la población de habla hispana el mensaje que se transmita debe estar alineado con sus tradiciones, sus valores culturales y su forma de ver la vida. Debe ser auténtico y en su idioma para poder reflejar su naturaleza e idiosincrasia.

 

Se debe tener mucho cuidado con la manera de utilizar algunas palabras, pues su significado puede variar de un país a otro. Prestar atención al detalle, a pesar de compartir un idioma, diferentes versiones del español implica consumidores con características particulares, de allí se explica que los hablantes nativos obtienen mejores resultados de marketing por lo que las empresas se benefician al asociarse con compañías de marketing de habla hispana.

 

¡Contáctanos!

 

El marketing hispano requiere una comprensión profunda de las características de cada país que permita que el esfuerzo realizado en cada región rinda frutos. Si quieres lograr el desarrollo de la estrategia de marketing ideal para tu empresa debes contar con asesoría calificada. Posiciona tu marca con MEA Global PR, ubicada en Orlando, Melbourne, Merritt Island, expertos en servicios de marketing hispano. ¡Contáctanos ya!  

PR agency in miami

Why Your Company & Brand Need A Miami PR Agency to Succeed!

Marketing and upselling yourself or your company can be quite difficult. To know exactly what to say at all times is stressful, and you have your own business to run and worry about. A PR agency in Miami, like MEA Global PR, can help you navigate the marketing world and promote you like never before. We use a wide range of services and tools to help bring your brand and company to the forefront.

 

PR Agency Near Me

A great PR agency is a strategic partner who helps clients successfully interact with their audiences, whether that’s in talking directly with or to a person, or writing communications. Promoting companies can be in a wide variety of forms, most often referred to as “free” or “earned” media. Stories appearing on websites, newspapers, TV programs and magazines are all considered “earned” media. Companies and individuals typically seek a Miami PR agency when they want to protect, enhance or build their reputations in the media. A public relations firm, like MEA Global PR, will analyze the organization and find all the positives within it, bringing those messages to the media. If and when there is something negative about the organization going around, a PR agency can quickly and adeptly formulate the best response, mitigating any potential damage.

 

PR Services in Miami

If your business is ready to launch a new product or it’s simply your first day running your company, you need a trusted launch campaign to bring awareness to your services. MEA Global PR can help you from start to finish through the process, producing a guest list effortlessly. We will work with you on the conceptualization and management of the actual event, rolling out the red carpet figuratively and literally! Whether it’s a grand opening or a gala or celebrity event, we have you covered on how to pull off the show without a hitch. Brand development is ever-increasing in today’s world. Your brand needs to be on point no matter what you’re selling or marketing. Your brand is your identity, and how people will most connect with you. Having a great PR agency in Miami to help you figure out these critical pieces of your business will help launch your company and take it to the next level. We can help you figure out your target audience, and how you want your brand and business to help and serve the community.

 

Strategic Marketing

From press releases to relationship building with other businesses, we know how to garner the right attention for your brand with our strategic marketing services. It’s not enough for any company to simply promote you in a few outlets and then call it a day. Here at MEA Global PR, we strive to work with you, listening to what your company, brand or product needs in order to succeed, and then striving for that goal. We use multiple outlets for our public relations, focusing on the right audiences for your company. These include:

  • Brand Development
  • Database Development
  • Sponsorship
  • Copywriting
  • Celebrity Seeding and Dressing
  • Direct Mailing
  • Strategic Alliances
  • Entertainment Marketing
  • Social Media Networking
  • Blogging

Contact Us 

MEA Global PR is the leader in all things branding and marketing. We work with local, regional, national and international media for spot on product placements, public relations, and brand development. We work closely with every client to find the finely tuned PR development plan that works best. Trust our PR agency in Miami to help you boost your business. Call us today!